AMP Guidelines
GEAR GUIDELINES
Camera:
Mirrorless
Full Frame
Tripod
Low Light Capable
Polarizer Filter
Assorted Lens Range
Video:
4k UHD 3840 x 2160
Gimbal
Stabiliser
Drone:
Drone Licence
Drone Insurance
4k UHD 3840 X 2160
60 FPS
TECHNICAL GUIDELINES
Photography:
All Photo content is shot with a 3-exposure HDR.
Ensure a baseline exposure of +1 F-stop, with over and under-exposure as required for your kit.
Capture exterior content at 55 - 75mm (Small spaces are an exception)
Capture interior content at 16mm (Wide).
High-value details and features are captured at 35mm.
Videography:
Standard widescreen video content is captured in 30fps, 1920 x 1080p
Vertical video content is captured at 30fps, 1080x1920p
If both Reel and standard videos are being captured simultaneously, capturing only in widescreen in 3840 x 2160 is an option.
Colour space is REC709. S-Log 3 is an option for experienced videographers.
Aerial Video content is captured at 60fps, 3840 x 2160
Agent/Talking head segments shot at 55mm unless otherwise specified.
.MP4 File Extension
SHOOT GUIDELINES
Administrative:
Receive Assignment.
Read through the notes and job specifics.
Confirm via email reply to the most recent booking email.
*If you notice anything incorrect or odd about the shoot (or have any general questions) ALWAYS contact Admin for support ASAP.*
Preparation:
Map out the route to the location to understand the travel time and distance.
View a street view of the home to get an idea of size, parking, etc.
Prepare any needed equipment - ensure batteries are charged, the gimbal is stabilised, etc.
Prepare any additional “might need” equipment. (Additional batteries, microphones, etc)
Ensure a professional appearance and hygiene.
Arrival:
Park away from content to be captured.
Assess the weather and lighting, then plan exterior/interior captures accordingly.
Introduce yourself to the resident or client.
The Shoot:
Inspect the location for cleanliness, lighting, and any notable features.
When shooting with a client present, ensure a friendly demeanour and pay close attention to all requests and questions.
If you notice anything about the home while the client is present, discuss changes and suggest alternatives that may need to be made for a better product.
Shoot content in a preferred sequence to avoid missing content.
Use your polarized filter to reduce harsh light reflections.
Be aware of any mirrors or reflective surfaces. Doors, decorations, etc
*If at any point you feel unsafe, or if you feel the location is not ready for photography please contact admin ASAP. *
Delivery:
Upload all captured content to your computer.
Keep all content captured on local storage for a minimum of 1 week.
Delete any blurry, unusable, or unwanted content.
Ensure the following file labelling format: AMG_123ADDRESS_001.
Sort the content based on the flow of the home. (Software such as Adobe Bridge is useful).
Ensure content quantity matches the requested number.
Upload footage to the Ardent Create portal.
Content should be uploaded the same day before 11:00 pm.
INVOICING GUIDELINES
Invoice
Submit invoices to billing@ardentmediagroup.com each Friday for any work completed in the previous week, with admin@ardentmediagroup.com copied on the email.
Payment terms with AMG are Net-7 Days.
Invoices should be addressed to:
Ardent Media Group
165 Pretoria Ave
Ottawa, ON K1S 1X1
All invoices that include tax must have an HST Number listed.
Include all remittance information on each invoice.
When calculating the invoice total, refer to the Payout Guide - if there is any uncertainty on what should be included, please reach out to Admin before invoice creation.
